01
Leads you've already paid for
Every intake brings in thousands of leads who don't enrol: the timing was wrong, the schedule didn't fit, or nobody called them back. They stay in the CRM and, the following year, the budget goes on buying new leads again.
You've already paid for those leads. Some are still interested in studying and just need someone to get back in touch at the right moment, for example when a new intake opens.
02
The calculator
We've filled in some example values. Swap them for your own database.
Revenue sitting in your lead database
€78,750
26 enrolments from leads you already paid for and nobody is working today.
Estimated with ReshapeOS public pricing for one month of campaign: platform fee plus call minutes.
03
How to approach reactivation
- 01
Clean and segment the database
Remove duplicates, enrolled students and anyone who asked not to be contacted. Split by programme and age: a lead from six months ago responds better than one from three years ago.
- 02
Find a reason to call
A new intake, scholarships, a new study mode or an open day. “Just checking if you're still interested” works worse than concrete news.
- 03
Combine calls and WhatsApp
Call first and, if they don't pick up, message them on WhatsApp with a marketing template. Anyone who replies goes to your team with the conversation already logged.
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