Speed-to-lead: call every web lead in under 5 minutes

Go to Campaigns → New campaign, keep the channel on Voice call and give it a clear name, such as "Speed-to-lead – web form". Under Campaign type, choose API campaign.

app.reshapeos.com/campaigns/create

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Voice agent

The one that qualifies and books meetings (in the example, LidIA from ReshapeOS).

Phone number

Required. If you don't have one, add it under My numbers.

Concurrent calls

5 or more. If several leads come in at once, none of them should wait for the agent to hang up.

Retries

4, so you can create the four strategies in step 4.

app.reshapeos.com/campaigns/create

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Leads also arrive in the evening and on weekends. For example: Monday to Saturday, 09:00 to 21:00, Spain (Madrid), with Respect the lead's time zone turned on. If a lead comes in outside the window, they get the call as soon as it opens.

app.reshapeos.com/campaigns/create

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The lead just asked for information and has their phone in hand, so retries are much closer together than in a regular campaign. Turn on Enable advanced retries, set the limit to 5 days and create these four strategies:

app.reshapeos.com/campaigns/create

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app.reshapeos.com/campaigns/create

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app.reshapeos.com/campaigns/create

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Everything is under Integrations → Docs and examples:

• Generate the API key in API key management and store it safely: it's only shown in full once.
• Validate it with the API key test.
• Copy the IDs of the agent, the phone number and the API campaign.

app.reshapeos.com/integrations

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Then make your form or CRM send each new lead to this endpoint, directly or with Zapier, Make or n8n:

{
  "api_key": "your_api_key",
  "agent_id": "agent_id",
  "phone_number": "+34600123456",
  "agent_phone_number_id": "phone_number_id",
  "campaign_id": "api_campaign_id",
  "crm_lead_id": "lead_id_in_your_crm",
  "metadata": { "name": "Emma", "source": "Web form" },
  "dynamic_variables": { "first_name": "Emma" }
}

• Phone numbers must always be in E.164 format (+34XXXXXXXXX): anything else is rejected.
• With campaign_id, also send crm_lead_id, and don't repeat the same combination while the previous call is still active.
• A 403 error means your minute quota has run out.

When each conversation ends, Reshape sends an outgoing webhook (conversation_completed) with the outcome, the duration, the summary and the recording. You can also create event-based webhooks in the Automations tab.

app.reshapeos.com/integrations

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If a lead no longer needs a call (they bought, booked another way or asked not to be called), stop them with POST /functions/v1/stop_campaign_leads, passing the campaign_id and the crm_lead_ids (up to 200 per request). Calls already in progress aren't cut off.