Oct 2026WhatsApp Business · Spain
WhatsApp now charges for replies.
What changes and what it costs, with Meta’s official rates.
Rates·Costs by volume·How to optimize
01 · What changes
Replies are no longer free.
Message sentBeforeFrom Oct 1
Replies within 24 hFree€0.0166
Utility within 24 hFree€0.0166
Utility outside 24 h€0.0166€0.0166
Marketing€0.0585€0.0585
Customer messagesFreeFree
2 / 602 · What to know
Four key facts.
€0.0166
per reply sent
Spain rate
1,000
free replies per month
Per number
€0
for messages you receive
No change
€0.0585
per marketing template
No change
3 / 603 · Monthly cost
Before and now, by volume.
Until Sept 30From Oct 1
€4
€66
250
€8
€149
500
€17
€315
1,000
€42
€813
2,500
€83
€1,643
5,000
Conversations per month
Assumption: 20 messages sent per conversation (1 utility template + 19 replies within 24 h). Base rate, no volume discounts.
4 / 604 · How to optimize
10 messages instead of 20.
20 messages / conversation10 messages
€66
€25
250
€149
€66
500
€315
€149
1,000
€813
€398
2,500
€1,643
€813
5,000
Conversations per month
Costs drop by 50% to 60%. How: complete answers in a single message, less back-and-forth, and correctly categorized templates.
5 / 6In summary
Three takeaways.
Every message sent is billed.01
The first 1,000 replies each month are free.02
Fewer messages per conversation, lower cost.03
Source: Meta rates for Spain (EUR), October 2026.
6 / 6